This advertisement for Alliance Francaise targets the average Francophile in Kansas City. The common Francophile is looking for an outlet to speak French, enjoy the arts, and converse about thier love for the literature and culture. The Alliance Francaise is an organization that is devoted to bringing those who adore all thing French together. You may find these coasters sitting on a table at one of the fine cafes francophiles frequent. These coasters abstractly reflect the color of the French flag and speak to the viewer about finding the wonderful customs of France right here in Kansas City.
Each of the coasters, while different, reflects the French culture: navy stripes to symbolize their fashion sense, a flourish and a decorative pattern to represent the ornamental elegance of the culture.