Monday, January 30, 2012

Personas


The Novice



Meet: Jennifer Ryan

Jennifer has just started her backyard chicken coop three months ago. One day her neighbor offered her some fresh eggs from their own backyard chicken coop and she was so amazed by the taste that she decided to try it herself. Now she actively acquires books and online communities that help her take care of her chickens.

Age: 27

Marital Status: Single

Education: Bachelors Degree

Occupation: Coffee Shop Manager


Neighborhood: Brookside

Hobbies: Cooking, Gardening, and collects scooters

Goals: To be more self sufficient, support local farmers, and to eventually own a small farm.

Values: living green, spreading the word and ideas of urban chicken farming, learning how to be a better chicken farmer



The Expert

Bev is 53, she grew up on a farm in Iowa and graduated from high school, married her high school sweetheart and became a stay at home mom to 3 kids who are all grown up now. She currently lives in Roeland Park, Kansas and she enjoys urban farming, gardening, knitting, and is actively involved in church. She believes strongly in local food and having the right to own chickens so she fights against unfair city ordinances that halt the practice of urban chicken farming. She is interested in creating a community for urban chicken farmers where advice can be exchanged and experiences shared. She is known as the queen of the chickens and believes that they can fight for the right to have chickens as long as they join together. Her children are also interested in having their own chickens and she actively helps them.

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