Activating and arranging the space effectively differed for each poster. The poster that encompassed Union Station was meant to portray the movement of such a facility. Union Station is a place of movement and a feeling of bustling throughout its' grand halls. In the poster of Downtown, I wanted to pay homage to the geometric buildings that inhabit Downtown. Clean, crisp lines that, even though are horizontal, draw the eye vertically, much like the skyscrapers of downtown. The poster of Penn Valley Park has a very different feel than that of Union Station and Downtown. I wanted to emphasize the fluidity and flexibility of the lines that create the skate park. Again, this poster emphasizes the movement of Penn valley Park, but it is not the same kind of movement that is encompassed by the other two posters. The kind of movement I was aiming for in the Penn Valley Poster has a bit more grace than that if the other two posters.
The juxtapositions allow the rhythm of each different place to be seen visually. We all have connotations to every different place and the juxtapositions allow my personal opinion to shine through. The line study for Union Station is complex and random, much like the unpredictability that comes with traveling. The juxtaposition for Penn Valley Park demonstrates the therapeutic swaying of skating. The idea is to have the viewers eye skate from line to line. The pairing of Downtown offers the visual quality of structure. Downtown has such an orderly structure that is, at the same time, random because no two buildings are alike.
Communicating Visual Identity of a Location:
The visual identity of each location is captured by the visual movement. How the eye reacts the instant it absorbs an image is what is imprinted in the viewers mind. This is why I felt it was important to capture the essence of each location by creating compositions that reflected each and every different style. Downtown has this cold sense of structure that extends far beyond the natural eyeline. A person must look up to the sky at a mass of concrete that surpasses what the eye can see. The extension of vertical lines hints that downtown is filled with skyscrapers that require the viewer to extend their eyeline upward. Union Station has this feeling of constant movement. This is because no one stays at Union Station for too long. Those traveling do not stay at Union Station, they only use it as a means to get somewhere else. This is reflected in the line study of my composition. No line ever goes on for too long, nor does it have a consistent pattern. Each line and image has it's own rhythm, but they all work together to create a united feeling; a feeling that even though they are moving at different speeds and in different directions, they are all moving together. My composition of Penn Valley Park speaks of what the act of swaying and following a fluid, smooth course feels like. By creating such fluid lines I want to viewer to think of the swift, continuous movement and the sound that a skateboard makes when flowing on top of the concrete.
Employing tools and incremental process:
Like in all of our assignments, the process was much more important than the final product. This process in particular was about exercising every possibility and deciding what worked best. This assignment reinforced the idea that no one iteration is perfect; there is always room for improvement. This project allowed me to exercise my judgment in deciding when to call something done. The tools I used most were my peers and Jamie. I asked for a lot of different opinions of my posters because when I work on something for an extended period of time my vision becomes skewed. I no longer see clearly, which is why it is important to gain or regain perspective through fellow designers.
Final Six Parings
Line Study Evolution
For the evolution of my line study I've chosen to demonstrate how my Penn Vally Park poster came to be. This poster was derived from a basic line study that was then manipulated on the scanner, then refined in illustrator, then placed into my composition.