Wednesday, October 12, 2011

Packaging Iterations

For my packaging I decided to make, for lack of a better term, "chick beer". I'm using pathos to change the targeted demographic of beer from men to the ladies. I want to create a feminine beer without creating a "girly" beer. Femininity is not captured by the color pink and some scripty typeface. Educated women a deserve a beautiful, well crafted beer. 

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