This project began with me being unable to find a strong connection between concept and form. After much thought and a talk with Marty, I have found a solution. The idea behind my campaign was to bring attention to how crucial risk taking is in the process of graphic design. I've highlighted the key word(s) in each quote to match the error found in each of the typographic compositions. The billboards and bus wraps below have been critiqued by my fellow designers and revisions are on their way.